We believe in the power of play.

Studio Bud

We help brands develop unique and authentic solutions by collaborating with key members of Generation Z.

We lead design-sprint workshops that encourage the creative nature of play to foster blue-sky ideation. The result? Authentic, Gen Z-inspired solutions to real-world challenges.

Power of Play

Our workshops are centered on the power of play: we believe that the best ideas come from thinking freely. We create an environment for ideas to truly take flight.

Innovation

Collaboration is the crux of our workshop. We strive to create a collaborative environment that enables participants to develop authentic and innovative solutions.

Social Good

We help organizations give back to the next generation by providing opportunities for youth to gain real-world skills for the future. Building their creative confidence, allowing them to recognize the value of their ideas.

"...whole other level of depth and insight. Extremely valuable exercise."

Talking about what teens might want is one thing. Watching them design their own experiences and talking to them directly about it is a whole other level of depth and insight. Extremely valuable exercise.

Darren Solomon

VP Marketing, Cineplex Entertainment

"...a rare and wonderful opportunity to not only engage with our target audiences, but to work with them."

The Studio Bud team were professional, accommodating, and wonderful people to work with. They acted as the bridge between our company and our audience, creating a fun and collaborative environment that encouraged creativity and introspection among all parties. The insights we discovered validated suspicions that we had, as well as opened new territories for us to consider. The event was an excellent way to conduct research that felt authentic and fresh, it’s something that we can’t wait to do again.

Tara Murphy

Director of Research, Cineplex Entertainment

"I would definitely participate in another Studio Bud workshop."

It was well planned and initiated idea to get various groups together to collaborate and work towards a greater goal. The workshop and business model is very beneficial for non–profits who have tight budgets and may otherwise not have the same opportunities to gather such clever ideas.

George Phu

Operations Manager, Supa Maasai Foundation

"...authentic and rewarding experiential learning opportunities."

My students and I are very grateful to the entire team of organizers, mentors, and collaborators for the authentic and rewarding experiential learning oportunities that we've had these past 2-3 years. The Studio Bud workshops have given our students opportunities to apply their skills and develop advanced creative thinking while working with real organizations to solve real challenges. Wonderful in so many ways!

Angela Gulia

Teacher, Harbord Collegiate Institute

"The workshop combined aspects of real-life skills."

I found it pretty beneficial and fun. We prefer hands-on assignments and work. These projects impact the real world through raising awareness for not-for-profit organizations through the arts.

Student Participant

Pilot Project, 2015

Our Team

We are a diverse team of creative professionals who pride ourselves on being grown-ups with young minds. Together, we blend a mix of creative direction, media production, digital strategy, and product management.





Our Process

We use design-thinking to create a safe environment for blue-sky ideation.
While structured, we leave enough room for creative play and exploration.



Inspiration

  • Improv & Creative Juices
  • "Say Anything"
  • Goal Definition


Ideation

  • Experience Mapping
  • Idea Generation
  • Focusing & Stretching Ideas


Iteration

  • User Testing & Feedback
  • Goal Evaluation
  • Rapid Prototyping


Implementation

  • Creative Direction
  • Strategic Findings Report
  • Experience Design

Our Work

Future of Entertainment Rapid Ideation on Reinventing the Theatre for Gen Z We partnered with Cineplex Entertainment to collaborate with Gen Z youth on imagining the future of entertainment, with the movie theatre as the launching point. The result? It had nothing to do with movies.
DSLR-Powered Design Sprint for Social Good Supa Maasai Foundation was preparing to launch their latest crowdfunding campaign at Holt Renfrew, but needed fresh ideas to tell their story through photography.
Idea Jam Creative Brainstorm with Local Entrepreneurs We worked with the Community Innovation Lab to help Gen Z and Millennial entrepreneurs see their small businesses in a new creative light.
Junior Heroes Empowering Peer Leadership in Schools Through Ideation We partnered with Heroes in Black, a local non-profit organization with a mission for empowering a support community for the homeless, in launching Junior Heroes: an in-school camapign.

Meet Our Buds!

Here are some of the amazing partnerships we've formed through our collaborations.

  • All
  • Branded
  • Non-Profit
  • Community
  • Sponsor
Supa Maasai Foundation
NEET Youth Incubator
Community Innovation Lab
Harbord Collegiate Institute
Ryerson University Launch Zone
Heroes in Black